Lizbeth Ramírez was inspired to create Tequila Poderrosa after looking at international labels. While she admired how these brands connected with a global audience, she felt a strong need to honor and reclaim the Mexican roots of this iconic spirit. She also noticed how tequila brands used women as models for marketing but didn’tcater to us as consumers. Poderrosa was created to fill this gap. Poderrosa is the vision of a Mexicana, made from agave grown in the Valley's of Jalisco, distilled using traditional Tequilero methods, and produced in Mexico—without any additives. Its flavors were crafted with the strength of women in mind. From Mexico, for the world, Poderrosa was created to be a tequila for everyone, especially for women who are owning their power like never before.